Let’s talk about them. And while we’re at it, let’s talk about they. Who are they and them? They are over there. They set the direction. They make the decisions. They cast the vision. They set the standards. They are the them who are in charge. We don’t particularly like them. We’re not convinced they know what they’re doing. We shake our heads. We quietly whisper. We know what we would do if we were them. We would do things differently. We would do things thoughtfully, or aggressively, or carefully, or boldly. Whatever it is they are not doing. Until one day, it happens. (...Continue reading in the PDF)